Packaging News

WWP Develops Bold Case for Bold Mascara

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By: TOM BRANNA

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World Wide Packaging LLC. (WWP), a leading provider of cosmetic packaging components and plastic tubes, has developed and manufactured a unique-to-client case for the Wink line of mascaras from Butter London. For this range of products, which are known for their sheer boldness of color, Butter London engaged WWP to create a package that shouted as loudly on shelves as its makeup does on faces, said the company. To suit the mascara line’s unusually vibrant colors, World Wide Packaging creat...

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